Short lessons,
checked twice.
Sixty-second explainers for Reels, TikTok and Shorts, and longer lessons when a subject needs the room. Science, history, geopolitics, mathematics, technology and language. Every video is researched, fact-checked by a second person, scripted, drawn from our own templates and read by a real human voice.
How it's made
How a lesson
gets made.
Five steps, two of them gates. The look is built once, by hand, from the brand guide. The tools only fill it in, and a person signs every lesson before it goes anywhere.
Research
A brief with ten to twenty sources, the key facts, the open disputes, and what most explainers get wrong.
Check
A separate fact-checker tests every claim against two sources, one of them primary. Any fail sends the brief back.
Script
Forty-five to seventy-five seconds, 120 to 170 words. One idea, one surprise. A person reads it before anything is drawn.
Draw
Each scene is mapped to one of six hand-built templates. The words, numbers and maps change. The design does not.
Approve
A real voice records it, captions are burned in, every on-screen fact is checked against the log, and a person says yes.
The templates
Six templates.
Every lesson.
Six motion templates, written in code from the brand guide: cream ground, Archivo headlines, the sun, the quarter circle, the crayon edge. A lesson is a sequence of these. Nothing else gets drawn by a machine.
The Map
A flat map. A river or a border draws itself, labels pop in. The Indus from Tibet to Karachi.
The Number
One huge numeral counts up, one line explains it. 1960: the year two rivals agreed to share six rivers.
The Timeline
A horizontal track with quarter-circle markers. The years slide by. Partition, treaty, Tarbela, 2025.
How It Works
A diagram that builds piece by piece. How a dam stores a season of rain.
Myth / Fact
A split frame: red for the myth, blue for the fact. "The treaty splits the water fifty-fifty." It does not.
The Word
A word in Arabic or Urdu, large, in Amiri. Its root and what it came to mean. سندھ, Sindh: the river that named a country, and India.
Series in development
Three series
to start.
Three lessons a week for the first eight weeks, then more once the templates and the pipeline have proved themselves. The first series opens in 2027.
The Rivers
The geopolitics of water. Who owns a river that crosses a border, and what happens when the rules stop working.
Numbers that run the world
One number per lesson. An interest rate, a sea level, the price of a barrel, the size of a vote.
Words with a history
A word in Arabic, Urdu or Persian, its root, and the places it travelled before it reached you.
Shown, not claimed
Every lesson
shows its work.
A sixty-second video cannot carry footnotes. The lesson page can. Every lesson publishes three things alongside the video, so anyone can check what we said.
The script
The words as narrated, with a source number after every factual sentence.
The claim log
Each claim, what it was checked against, and the result: checked, rounded, or disputed.
The sources
The full list, with the primary sources marked, so you can go and read them yourself.
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Get new lessons
as they land.
One email when a lesson is published. The script and the sources are in the email too. No newsletter padding, nothing else.